The Enterprise Content Management Blog

links for 2008-05-08

• Report says enterprise mashups on the rise
  Forrester says business mashup market will reach $700 million by 2013
  (tags: mashups enterprise+social+platforms web+apps social+software+applications)

Alfresco's Social Computing Slant Shows ECM's Evolution

I had an interesting discussion with John Newton, the co-founder of Alfresco, recently. I'm a little star-struck by this guy. It's hard to get much higher on the food chain when you look at Newton's credentials. Not only did he co-found Documentum, he's also less than five years into the launch of Alfresco, arguably one of the biggest disrupters to appear on the enterprise software radar in years.

We've covered Alfresco before, and each time I come away thinking I'd like to classify them as something other than an open source ECM company. It's hard to explain. Maybe it's because Newton makes everything sound so damn easy when he talks about enterprise content management. And when's the last time you heard the words "easy" and "ECM" in the same sentence? But, back to their classification for a moment.

Newton and company have the usual check-boxes for ECM, but have managed to separate themselves from ECM's shadowed legacy of big, unwieldy repositories and tough implementations. Perhaps it's because of its mashup-centric approach to looking at content or how it describes knowledge worker applications of the future. Whatever the case, I want to put them somewhere in the middle of Web platform providers and collaboration vendors. The point is, you need to have both those qualities if you intend to peg yourself as a player in the enterprise content space.

"ECM has a penetration of less than 10% and the demand for content is very high. The old model that ECM has to be a suite is obsolete, " said Newton.

If you take into account the way information increasingly lives inside and outside the firewall, ECM becomes even more complex. Companies now have to figure out how to consume and create content in both environments, something Newton says Alfresco accomplishes by adopting a "content-as-service" approach. He argues that most enterprises lay out their palette of required services based on the need to create content. The focal point shouldn't be centered so much on the ECM suite, he argues. It has more to do with looking at "how the Web browser can help knowledge workers do their jobs."

And that's where the mashup mentality comes into play. Alfresco is smart enough to realize that the needs of tomorrow's enterprise will be heavily tied to its ability to create and consume content in real-time, regardless of platform, place, or device. Browser-based mashups will ultimately be one of the ways to empower that type of manageability and manipulation of content. John described it as simply asking, "what are the Web applications people want to use"?

But don't forget about the collaborative life of that content. It needs to live on your intranet, your corporate Facebook group, or perhaps within your partner's forum or Wiki. Mashups play perfectly in those scenarios. While Facebook-ing the enterprise is out of most vendors' comfort zones, Newton thinks the key is giving that capability to users and letting them create the next-generation of social software applications.

While that may be too progressive for some enterprises to stomach, it does highlight the trend of diminishing "command and control" mentalities. If you deter newer ways of collaborating, you're digging your own grave with "here lies a content dinosaur" as the epitaph.

"Content services should just be accessible wherever knowledge workers are. We shouldn't be forcing workers to go into these ECM suites. In our view, collaboration spans far more than ECM."

I'm betting Alfresco's legacy won't have anything to do with being an ECM suite.

First posted on InformationWeek's Content Management Blog.

Technorati Tags: mashups,information+week,enterprise+content+management,facebook,social+software,alfresco,john+newton

Why Is It So Hard To Be Found?

Across various industries, the one thing I always hear customers say is "How can I make sure I'm found?" This applies to both Internet searches and searches within the firewall. Everyone wants their content to be found, read, appreciated and remembered.

For something so critical to content as search, you'd think that companies would have more to show for it than misguided enterprise search implementations and the now accepted verb "Googled". I've been around enterprise technology and software for a while and I've always had a hard time getting my arms around the space, much less the application of specific search-oriented approaches.

Sam Mefford, a search consultant with Avalon Consulting, made me feel a little better recently when he told me, "I'm moving away from the terminology Enterprise Search wherever possible, and moving to just Search, because most organizations simply aren't ready for Enterprise Search." After talking to him, it seems the challenge for enterprise search is the same as for other enterprise software sectors: A lot of work was put into technology and software development but the needs of users have largely been ignored.

He says most studies show users spend up to 15% of their time searching, with half of that spent dealing with fruitless searches. Mefford told InformationWeek most clients have been focused on "Unified Search" which often relates to a one-size-fits-all approach. "It's important to start building 'search applications' that are more customized to specific user goals. We think it's better to help our clients develop very tailored applications that really empower end users."

And that's where where the part about other software sectors comes into play. Enterprise content management (ECM), for example, has been plagued from day one with clunky user experiences and a general lack of detail when it comes to satisfying business users. Too many times, companies either lead with the technology or don't start with the right roadmap to define specific business objectives.

I'm hearing from more search vendors these days that tell me they're starting engagements with content audits and other assessments that clearly lay out goals and objectives. By incorporating that level of front-end analysis, stakeholders can be unified with a common terminology and vision, something that increases buy-in and long-term adoption of the search solution.

As much as I've grappled with enterprise search in the past, it really comes down to one thing. Don't do enterprise search for the sake of saying you have a search strategy in place. Before you enter the search game, let your users help you write the playbook.

Technorati Tags: avalon+consulting,enterprise+search,search+strategy,google

Too Many Vendors Or Not Enough Innovation?

One of our contacts in the PR world sent over some thoughts after reading our continuing discussion about why content management companies fail. His remarks might not be terribly surprising for those of you that live and breathe content management, but they warrant a re-visit.

He got me thinking about an often-overlooked characteristic of the content management sector: the sheer saturation of vendors and solutions.

As he put it, "I think, from even just a pure economic perspective, the No. 1 reason a content management company will go out of business is because there's not enough room for all of them."

And why is that? Is it because of our propensity to view any company that touches content or manages data as a content management vendor? Or is it a classic case of the vendors' desires to be all things to all people? It's really a combination of both. It's just too easy to pass up a sales opportunity for companies that he says are "just trying to stay afloat."

That brings up the notion of innovation. If content management companies are just keeping their heads up above water, how can they think freely about what the next customer needs? And throw in the fact that the space has several publicly traded pure-plays along with what he described as the big dogs (Microsoft, IBM, EMC) and you have a sector on a quest for real differentiation.

The publicist to the CM stars also mentioned how tough it is to predict a long-term view of the industry, citing things like open source, SharePoint, and consolidation as potential speed bumps to growth and innovation. Open source has to be the one that looms the largest. As Alfresco's co-founder told me this week, "Open source is the only distribution model that can compete with Microsoft's distribution model."

Perhaps some of the CM vendors should take a page from the less-entrenched software companies building the knowledge worker apps of tomorrow. It's not just R&D tunnel vision and loads of cash that allow companies like Alfresco, Jive, and MindTouch to do what they do. It has more to do with taking a fresh look at your market and how you need to serve your customers. You see, Jen in Finance doesn't want another big repository that she has to search. She doesn't want to cut and paste content from different applications. She wants to mashup up her own content and she wants it to live and breathe in her own workspace.

I liked the way Jive's Sam Lawrence attacked the innovation thread earlier this week. He sent me his take on how enterprise software's heavyweights could eventually be overtaken by social software's up-and-comers.

This has obviously been debated ad nauseam, but the perfect storm of open source, cloud computing, and Web 2.0 certainly makes for interesting speculation.

The disruption he mentions already is being felt by CM vendors everywhere. When will it drive the innovation needed?

Technorati Tags: content+management,WCM,web+2.0,enterprise+2.0,mindtouch,jive+software,alfresco

Content Management Blunders From Down Under

The hits keep coming in from my "Top 5 Reasons A Content Management Company Will Go Out Of Business" post.  This time the comedy of errors experiences come from a university from the land down under, proving content management blunders serve us all on a truly global scale.

And just for the record, I'm painfully aware that most of the reasons apply to any technology company, certainly one that builds software.

• No.1 - You fail to thoroughly test your new releases, then delete any problem posts from your tech forum.
  
• No.2 - There's not enough interaction between front line technical staff and the engineers, so a problem goes for 3 months of "we haven't changed that" ends with a message from engineers with "oh yes we did".
  
• No.3 - When your documentation hasn't been properly reviewed for a new release, so it contains suggestions that haven't worked for two major releases
  
• No.4 -You have 'modular' products where you don't have to include all the pieces, but things are a bit strange if you don't. They're also problematic if you do, because you have to provide for customers that haven't bought them all.
  
• *No.5 - 'Upgrading' turns a functional testing machine into a non-functioning lump of silicon, that needs to have its OS reinstalled it is so far beyond being repaired.

Number 1 and number 4 are my favorites. The fourth one, describing the modular product pitch really hit home. The challenge with "marketing modular" is the modules become moving targets, updated in collateral and client pitches as frequently as new functionality can be dreamed up by management. Do everyone a favor and first make sure you have the an architecture in place to support your wild-eyed quest for more market share.

OK, I'm done.

First posted on InformationWeek's Content Management Blog.

Technorati Tags: information+week,content+management,CMS,content+management+blog

Weekly Content Management Tidbits

I'll cross-post these weekly watches on occasion. Let me know if you'd like to be included.

Leading off this installment is Alfresco, a company that's proven there's plenty of innovation left in the enterprise content management (ECM) sector. Alfresco sent InformationWeek some of its recent accomplishments and few grabbed our attention. In addition to some major OEM deals, apparently downloads of Alfresco have now eclipsed one million. The other significant news involves the growth of the Alfresco community, which now numbers almost 50,000 members. We'll be speaking with Alfresco executives next week so stay tuned.

One of the areas we'll be covering more is enterprise search. In some ways, search has become the new interface for how many of us access the information we use everyday to get work done. But let's face it, enterprise search has two problems: visibility and a very tough road to hoe with Google being so pervasive. Companies like Autonomy, Vivisimo, FAST, and others are solving real business problems by using search to unify disparate content and personalize the way that content is delivered. And speaking of the vendor visibility challenge, I got wind of  dtSearch recently, a company that apparently has been working on enterprise search for more than 15 years.

dtSearch says its software searches terabytes of data in a wide variety of formats across a desktop, network, Internet or Intranet. Its latest release also includes a 64-bit engine for Window and .NET that allows users to integrate with other web-based applications. International language support is accomplished through Unicode, which span hundreds of international languages. I still think there's tons of innovation ahead of us in the search space.

On the web content management front, SiteCore sent InformationWeek news of its recent deployment with Royal Copenhagen, one of the world's leading porcelain manufacturers. A company spokesperson told us  Sitecore's platform is helping Royal Copenhagen "optimize its e-commerce operations by speeding up its transactions and giving content managers the ability to change and enhance the web experience." I pulled that quote because of the "web experience" reference. That's something we've spoken about quite a bit recently. Hopefully it's a sign of the times. I don't know about you, but a better web experience is something we can all use more of.

Here's one from the 'I'm not sure if I can beat'em file'. Mainsoft, an IBM partner, will soon release its SharePoint Integrator for Lotus Notes.

According to a company spokesperson, the software gives users point-and-click access to SharePoint content, including Word documents, Excel worksheets and PowerPoint presentations, all from a Notes-driven sidebar. Mainsoft says Notes users can also store updated documents within SharePoint sites. And I got a kick out of the PR firm's pitch, if for nothing more than its attempt to balance things a bit delicately.

"For enterprise IT, replacing multi-million dollar Lotus Notes/Domino infrastructures with a Microsoft stack is a highly political, costly project.
Migrating from SharePoint to Quickr is one option, though SharePoint fans oppose it."

And finally, in a classic case of a company taking our plea for vendors to eat their own dog food, Neighborhood America sent us news of its own community launch. Kristi Grigsby, head marketer, sent us a note on how our recent post on why content management companies fail hit home.

"..like in your post last week about the top 5 reasons a content management company fails. I loved that. We have been stuck in some of those traps ourselves, and # 5 was EXACTLY why we've been working so hard to rebuild our web presence! In true 'eating your own dog food' fashion, we have integrated our own ELAvate platform and will continue growing into it as our community evolves."

links for 2008-04-24

• SaaS, Web Services Top Software Priorities For Businesses | InformationWeek
  "The No. 1 ranked criteria for vendor selection of SaaS was deployment speed and ease of integration."
  (tags: SaaS web+services technology+adoption collaborative+technologies cloud+computing)
• Intel® Mash Maker : Browser-based Mashups
  Pretty easy to use and has a nice Windows Media Player plugin.
  (tags: mashup plugin software web2.0 intel mashups mash+maker)
• So What Is an Enterprise Mashup, Anyway?
  Here's some ROI for you too: "..It combined the service with its loan application system on its Web site. In the first two months, 80 percent of its 72,000 applicants used e-signatures, which cut its costs in this area by 75 percent."
  (tags: mashups web+apps SOA web+2.0 APIs enterprise+2.0)

5½ More Reasons That A Content Management Company Will Go Out Of Business

I seemed to have touched a nerve in my recent entry about the top five reasons a content management company will go out of business, judging by the feedback received via e-mail, tweets, IM, and the blog.

My wife helped me compile the original list based on comments that she says I've repeatedly made over the dinner table. While I'm a little surprised that she was actually listening, she was surprised that companies could make the same mistakes over and over.

The next five reasons on my list come from an ECM executive who asked to remain anonymous because he said it would be too obvious which company he's talking about, and he's already been accused of having a bad attitude. Because that was such an interesting comment, I've decided to add it in as reason 5-1/2 that a content management company will go out of business:

5-1/2: When someone suggests you have a problem, you accuse them of having a bad attitude. I know the company is your baby, your sweat, your dreams. But the first step to recovery is admitting you have a problem. Most people do not want you to fail, especially if you're providing their paycheck. Pause, listen, count to 10 and then try to fix the problem.

The next five reasons were suggested by Mr. Anonymous:

6: You change your model, and abandon your network. One fine morning you wake up and decide that your future is in professional services, and that the partners who have built your customer base for you are just stupid little companies that no one will miss.

7: You change your model without making the appropriate employee staff increases and investment. In spite of #6, you decide that your marketing and professional services people are too valuable to spend time helping your sales force sell product. You try to convince your partners that your professional services organization really isn't a threat to them and that you need your partners to do all of your proposing and demonstrations for you. You hope that your partners won't notice the disparity between #6 and #7.

8: You decide that your ownership of the desktop is just too important to be traded away, and users aren't going to adopt SharePoint because Microsoft can't be trusted and real companies don't use SharePoint.

9: You believe that your customers are locked into your products, because so many of their strategic business processes use your tools. Your customers would never replace someone who has sent them as many Christmas cards as you have.

10: You believe all the things in your press releases, because you like the way the people who write them dress and they use real URLs inside of text.

Keep'em coming.

First posted on InformationWeek's Content Management Blog.

Technorati Tags: content+management,business+strategy,information+week,CMS,ECM

MindTouch Puts The Enterprise In 2.0

It's not often you hear terms like application integration and IT governance from companies building their businesses on Web 2.0 underpinnings such as blogs, wikis, and RSS. So I was somewhat surprised to be smacked in the face with just that from Aaron Fulkerson, the tech-talking co-founder and CEO of MindTouch, a company that wants to be the "tissue" that helps enterprises connect all those disparate systems.

I spoke with Fulkerson about MindTouch's platform (Deki Wiki) and how it's managing to penetrate the hallowed firewalls of corporate America, making friends with both IT and business users along the way.

My first thought was why isn't everybody doing this stuff? For starters, it's because creating scalable Web architectures isn't for the faint of heart. Fulkerson says the founders' backgrounds in distributed systems helps it deliver on the promise of easy-to-use interfaces and IT-friendly integration.

And it appears their sweat is paying off. According to him, Deki Wiki downloads on Sourceforge.net number more than 3,000 a day; something he says plays a big part in driving the "mad adoption" rates. But don't discount MindTouch as a fluffy Web 2.0 open source play. Companies like FedEx (NYSE: FDX), Siemens, Gannett, and other Fortune 500 clients have adopted its platform to deliver mashups, tie together applications, and deploy new collaborative capabilities across broad user bases.

So how is MindTouch making friends with both business and IT? For IT, the pitch is simple; make their lives easier by empowering them to add governance not just over the wiki, but over all of their applications. In that sense, Deki Wiki, says Fulkerson, becomes not only an integration layer but a common user interface across different applications. The heavy emphasis on integration is a calculated move by MindTouch, one it knows will not only pique the interest of CTOs across the land, but put it head-to-head with middleware heavyweights such as BEA Systems and IBM (NYSE: IBM).

"We're working with a major life sciences organization with more than 700K Web pages. They were going with BEA, but instead chose Deki Wiki. They're now writing all their custom code on top of our platform," said Fulkerson. As far as Big Blue, Fulkerson is confident that MindTouch has some breathing room as it continues to build out its social enterprise platform.

"IBM has a proof of concept similar to what we're doing, but we think we're at least 2 years ahead of anybody else in the space," added Fulkerson.

The other side of the social enterprise equation involves the user experience. I asked Fulkerson how MindTouch manages to appease business users.

"We're allowing customers to add this 2.0 social layer to existing enterprise applications. That adds a tremendous amount of value to the organization because users can interact with applications much easier through common interfaces and processes," he said.

Fulkerson compared its Web-friendly approach to integrating applications and mashups to more common ways Web users access services like Flickr and YouTube.

"Our architecture is made up of heterogeneous Web services with a PHP presentation layer," he explained. What Fulkerson describes is a theme I'm seeing related to how Web strategies are shifting these days. Service-oriented architecture is moving to Web-oriented architecture and SOAP and other Web protocols are being supplanted by the fast-appearing REST approach.

MindTouch's savvy in both of those areas, Web-oriented architecture and REST, enable it to help enterprise clients see external systems and internal data stores like you or I view our images stored on Flickr.

"The problem we're solving goes way past a wiki," said Fulkerson.

I couldn't have said it better myself.

Cross-posted on InformationWeek's Content Management Blog.

Technorati tags: mindtouch, WOA, wikis, enterprise+2.0, social+enterprise+platforms, enterprise+social+computing, enterprise+social+media, enterprise+content, aaron+fulkerson, information+week

Top 5 Reasons A Content Management Company Will Go Out Of Business

Several months ago a content management vendor told me that the oncoming recession was causing it problems with revenue generation. I said perhaps, but it's also possible its problems were related to the fact that its customers were really angry and really vocal. It's too easy to blame market conditions without taking a hard look in the mirror sometimes.

For this top 5 list I won't name any names, but I encourage everyone to try to clean their own closets occasionally. Maybe these items will add up to survival in either a recession or peak market conditions. The top reasons a content management company will go out of business:

• No. 5: You forgot to eat your own dog food. I'm amazed at the number of companies that offer content management options while their own Web content and marketing materials haven't been updated since 1997. If you have the teams that can deliver for your customers, let them practice on your real estate first. Would you buy a suit from a man wearing rags? Maybe, but many people wouldn’t.

• No. 4: Your customers hate you. The best technology in the world won't save you if your own customers tell everyone that you're a jerk. Please don't ever tell your customers that it's their fault if they can't figure out how to use your products. Yes, content management is not rocket science, and yes, some people are amazingly nontechnical. That doesn't excuse elitism, and if the words "The customer is just stupid" have ever come out of your mouth, you may deserve to go out of business. It sounds like I'm making this up. I'm not.

• No. 3: You try to develop everything in-house. The market is moving fast, your R&D teams can't always keep up. This isn't necessarily a weakness -- sometimes you need to pick your differentiators and source the other items. If you find that you're missing release deadlines again and again on items readily available from other vendors or as open source, please evaluate your business model. You're burning cash for fun, not profit.

• No. 2: You disregard trends. I'll say it again. The market moves fast and what's on the horizon sometimes seems just plain silly at first. But we've all heard the famous miscalculation that the world only has need for about five computers -- the smartest people have made mistakes. For those who have told me that "Green is just a fad" and "Blogs are overrated," (both of those are direct, recent quotes) be careful of what you dismiss. Don't fall behind your competitors because you personally drive a Hummer and wear polar bear fur earmuffs (that's a green reference, people). Fads and trends have a way of catching on, becoming important, and filling real business needs. Be open to change, and maybe your revenue will grow.

• No. 1: Your employees turn over faster than the toilet paper is changed in the corporate restroom. Whether the job market is tight or technology workers seem a dime a dozen, employees are the face of your company. If they're leaving in droves, or you're replacing them quarterly, it's a morale killer and your customers sense it.

Send me your reasons for part two and we'll post them next week.

Cross-posted on InformationWeek's Content Management Blog.

Technorati tags: content+management, open+source, business+strategy, information+week, CMS

links for 2008-04-10

• Google, Amazon Lead Disruptive Cloud Computing Wave, Microsoft Again Behind Curve
  Blodget comments on Microsoft's SaaS strategy
  (tags: microsoft google trends SaaS cloud+computing amazon)
• Nokia CIO Aims for Enterprise Web 2.0 Balance
  "[Many Web 2.0 services] are good from a consumer point of view, but don't lend themselves to corporate demands and rigor. If they were, why didn't Microsoft and SAP go out of business overnight?"
  (tags: C-suite nokia web+2.0 business+strategy enterprise+2.0)

links for 2008-04-03

• SharePoint altering ECM landscape, survey says
  It has utility but lacks a user experience focus.
  (tags: sharepoint ecm ecm+vendors content+management collaboration microsoft)

links for 2008-03-25

• CIO - Web 2.0 - it may be social, but is it profitable?
  It's still about traffic and how to monetize it.
  (tags: web2.0 CIO social+computing digg business+strategy startup social+web)
• Web 2.0 finally gets down to business - Fortune
  "If we hadn't seen those Twitters, we might not have fixed that problem for six months."
  (tags: technology trends twitter web2.0 networking facebook social+web linkedin)

links for 2008-03-13

• Welcome to Conference 2.0
  Good piece on how participants are taking more control at events using social media.
  (tags: conferences facebook socialmedia twitter web2.0 unconference)

links for 2008-03-11

• How Microsoft Is Fighting a War on Three Fronts | GigaOM
  GigaOm analyzes Microsoft's challenges.
  (tags: microsoft google enterprise+2.0 software business gigaom)

Baynote Doesn't Make The WCM System, They Make The WCM System Smarter

After writing about Vignette's Web Experience Platform, I thought it only fair to give some pub to one of the BASFs in the web content space, Baynote Inc.

And don't be ashamed if Baynote isn't a household name, it only recently emerged (2006) as a technology provider to some of the big brands building large websites. Baynote makes a living helping brands and web marketers use its infrastructure for what it calls "intent-driven product and content recommendations."

Talk to any vendor in the content management sector and you'll find all of them scampering to deliver a better web experience. The underpinnings of improving that experience are things like behavioral targeting, contextual search, and interaction patterns.

Baynote's expertise is apparently paying off as evidenced by a recent OEM partnership with Vignette Corp., the Austin-based provider of web content and delivery solutions. According to both companies, Vignette is using Baynote to power Vignette Recommendations, a new product that can help organizations deliver highly tailored online experiences.

According to Vignette's CEO Mike Aviles, Baynote's approach was unique enough to satisfy the needs of some of Vignette's most demanding customers.

“Savvy Web users are demanding dynamic online content that can recognize and adapt to their intention at any given time," said Aviles. The added capability of Baystone, says Aviles, will ensure its Vignette Recommendations product delivers online experiences that are more likely to keep users coming back, while also building brand loyalty.

Baynote is quick to point out that it looks at more than just click-through rates. Its technology measures more than 20 different user actions, something it says is more indicative of a visitor's true intent. Clients have access to such metrics as conversions, search context, page actions, and navigation patterns that represent the elusive "collective wisdom of the crowd."

AIIM's director of Market Intelligence, Dan Keldsen, commented on the applicability of Baynote's approach, describing the blurred lines of user-generated and internal content.

“Findability and Relevancy of content is key to users already swimming in scattered and increasingly user-contributed information," said Keldsen. He argues that in the end, things like implicit recommendations are key to tapping the collective wisdom of site visitors, something that can benefit both consumers and suppliers.

Kelsden makes a good point. As web content is increasingly mashed up internally and externally, the Achilles heel of inadequate search and personalization is even more magnified.

It's good to see a company hell bent on helping customers deliver the right content to the right person at the right time.

Technorati tags: baynote, personalization+2.0, vignette+village, AIIM, web+experience, mike+aviles, dan+kelsden

links for 2008-02-29

• Google Goes After Another Microsoft Cash Cow
  If Sharepoint can bring in $1B a year, anything's possible.
  (tags: collaboration Google internet web2.0 tools microsoft web+apps microsoft+office)

links for 2008-02-25

• InformationWeek's Content Management Weblog
  Hope you'll bookmark Information Week's Content Management Blog..send your questions and comments on to me at george@dearinggroup.com
  (tags: information+week content+management CMS information+management CMP+Media technology+blogs)

links for 2008-02-23

• Web 3.0: The Next Web
  The machines are getting smarter.
  (tags: web+3.0 semantic+web mashups internet)

links for 2008-02-21

• Make Web 2.0 deliver business benefits
  "When we start talking about problems, we have to find people and content that could help through a community. Blogs have become like lighthouses. If the world is flat, then blogs and wikis are the hills by which you can see everyone." - Andy Mulholland,
  (tags: web+2.0 cap+gemini enterprise+2.0 tools blogging wikis RSS)
• Selling Web 2.0 projects to the business
  It's not that hard to sell if you start small and solve a business problem.
  (tags: web2.0 business+strategy technology blogs wikis social+computing social+networking)
• Social Media Will Change Your Business
  "Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later." - BusinessWeek
  (tags: social+computing social+media tech+trends blogs web+2.0 business+week)