06/11/2008

The Enterprise 2.0 View From OpenText Executive Chairman Tom Jenkins

jenkins I'm three days into the enterprise 2.0 show and it's a bit of an overload so far.
As I entered the exhibit hall, one peer commented on the number of traditional or dare I say, enterprise 1.0 companies on hand. What did you expect? Like it or not, that's where the majority of corporate data resides. In my one on one session with OpenText's Tom Jenkins I wanted to dig a little deeper and explore that reality. And for the record, I have about 7 pages of notes from our discussion, so expect more later.

Jenkins comes across as confident as he describes the Canadian companies' place in the enterprise 2.0 world.

If you're thinking of aligning with OpenText for e2.0, Jenkins says his pitch is that "we'll make it safe and we have the 1.0 scars to be able to pull it off."

Twenty years of battle scars in software puts Jenkins in a good position to have a discourse around enterprise 2.0. He argues that companies need to have  a better perception of the risk and reward involved when jumping into the Web 2.0 world.We spoke about corporations' propensity to want to go off and experiment, something Jenkins described as "rogue developments"

opentext The other interesting notion was even though online communities are emerging, traditional enterprise repositories and applications still contain a lot of the "water" Jenkins describes as being needed to create the internal water cooler. I asked him how he's positioning OpenText in the Mashup space, referring to the desire for early adopters (for now) to mix up and integrate applications with a nice GUI on top.

He says OpenText will evolve its Virtual Object Repositories allowing for users to see traditional line of business (LOB) apps in whatever GUI they like. Users can expose apps or services in Outlook, SAP, or any other IT-supported system.

Jenkins was adamant that many social networks will fail because of the lack of governance and well thought out strategies. He gave the example of someone posting how to engineer an airplane engine on YouTube. If that airplane goes down after heeding your rich media (video) advice, you're in a heap of trouble. Welcome to Web 2.0.

06/08/2008

Oracle's Vince Casarez Is Confident About Enterprise 2.0's Arrival

enterprise2.0 Enterprise 2.0 is here folks. If you're here in Boston for the conference, you're obviously already a big believer. And if you're oracle customer, you might already be well down the enterprise 2.0 path.

I caught up with Oracle VP and enterprise 2.0 evangelist Vince Casarez recently to get the scoop on how the world's largest software company is ideally positioned to help customers transition to enterprise 2.0, a term describing the tools and processes companies are adopting to drive better collaboration among finicky knowledge workers. He says that while the enterprise 2.0 space is maturing rapidly, companies are figuring out that enterprise 1.0 fundamentals still apply.

"We think it makes more sense to inject best-of-breed Web 2.0 capabilities into your enterprise application environments," said Casarez.

oracleHe says knowledge workers are more likely to adopt new ways of sharing information when they have a sense of familiarity or connectedness to existing applications or workflows. He's got a point. An overused example of that comes from Oracle's arch rival Microsoft. Think of all the applications that have lived and died by the Microsoft Outlook sword. Fact is, if you can thrive in the ecosystem of an existing enterprise application, you'll get a chance to live, or be adopted, as the saying goes in software.

With Oracle's line of business (LOB) applications so prevalent, does that mean all of its customers will adopt its software to join the e2.0 ranks? Of course not. There will always be customers that gravitate to the start-ups, hoping to get a few months of added capability tacked on to spur time-to-market and and potentially cut costs. After the best-of-breed sparkle fades however, most companies will come to the realization that enterprise 1.0 never really left us.

Things like IT governance, compliance pressures and vendor viability will rear their collective heads just as they always do. Couple that with the fact that CIOs are now realizing they can look to existing infrastructure to satisfy enterprise 2.0 requirements and you have a compelling business case to look to an Oracle.

"Large enterprises have invested millions of dollars in existing applications, not to mention the training that goes along with having to ensure large-scale adoption of that infrastructure," added Casarez.

I also asked Casarez about the enterprise 2.0 activity within its channel of solution providers and integrators.

"We're seeing some very sophisticated enterprise 2.0 use cases start to emerge from our channel partners.It's clear our customers have moved past the experimental phases of enterprise 2.0," he said.

If you've followed any of Oracles' web 2.0 moves over the last year, you know that customer relationship management (CRM) and marketing automation are two areas ripe with current pilots and early implementations.On the CRM front, its move to create more social CRM capabilities has drawn some praise from industry observers and it (CRM) seems to a breeding ground for a lot of enterprise 2.0 pure plays.

Its dThree implementation has been a showcase for Oracle on the marketing services front. I spoke to dThree a while back and saw what the right web  2.0 "injection", as Casarez says, can do to sometimes stale marketing platforms. dThree layered just the right amount of social computing features to its marketing platform, built from the ground up using things like Oracle WebCenter and Fusion middleware.

Who says the enterprise software guys are just enterprise 2.0 window dressing.

05/14/2008

Moving eDiscovery into the Enterprise – What Matters? By Ursula Talley

ursula If you work for a mid- to large-sized company—say, one with more than $500M in revenue—you probably are familiar with the problems of eDiscovery.  Your enterprise may routinely face five or more litigation matters each year, and you have terabytes of unstructured information that you need to sort through in order to find relevant information and place it on litigation hold. 
Worse, that unstructured information is growing dramatically: at a rate of up to 80 percent a year in many enterprises.  Unmanaged and unplanned-for eDiscovery tasks increase both risk and headaches for legal, IT, and business unit organizations.  Outsourcing eDiscovery to litigation services firms makes sense if you don’t have much data or rarely face litigation, but it doesn’t make good financial sense as your organization grows.  That’s particularly true if you work in highly regulated and litigation prone industries such as banking, insurance, energy, or utilities.

Here are 10 tips to choosing an eDiscovery solution that can get up and running quickly, solve the problems you need it to, and pay for itself within months.

First, make sure your solution covers the full breadth of the eDiscovery process as defined by the industry’s EDRM (Electronic Discovery Reference Model) standard.  Your solution needs to cover everything from information management, identification, preservation, and collection, to processing, and early case analysis – handing over only the smallest legally defensible set of data to the legal review team.  Otherwise, you’ll have to cobble together multiple solutions from multiple vendors, and create a bigger headache for yourself.  Not to mention the compromised audit liability point solutions present.

Second, insist on an open integration platform that supports various email systems, storage systems, archiving systems, and content and document management systems.  If you’re in the process of migrating data from a Novell server to an EMC Celerra or vice versa, for instance, you’ll need something that can read files from both. Your solution should be able to read data from shared file servers, desktops and laptops including Macs and PCs, from content management systems such as Microsoft SharePoint and EMC Documentum, as well as from storage systems including EMC Centera, NetAPP, Hitachi and IBM.

Third, ensure that when you implement your solution, you can execute without impacting employee productivity.  Flexible job scheduling allows processing to occur after hours when employees aren’t around, and it’s essential to be able to perform litigation hold without disrupting the production environment of your knowledge workers.

Fourth, when locking down documents for litigation hold, be sure your system works in conjunction with existing corporate records management policies so you are coordinated with ongoing IT data management functions such as data backup, migration, and file expiration/deletion. Implementing an effective litigation hold strategy requires close coordination with your corporate records management policies so that documents responsive to an active legal matter are not inadvertently deleted. 

Fifth, be sure you can create a data topology map that identifies electronically stored information by a full complement of variables, including system location, custodian, access time, size, and content type.  It’s critical to be able to perform prediscovery profiling of data so you can manage it, know your liability, and quickly respond to legal requests. 

Sixth, your solution will need to make available all relevant and responsive electronically stored information to legal, HR, or audit teams prior to the completion of the collection process.  Even while collection and preservation are ongoing, you should be able to call up what’s saved, what’s indexed, and what’s relevant information today.

Seventh, your solution should be able to interact with electronically stored information without changing the data.  It’s critical to preserve the integrity of existing data.  Don’t let your software alter document properties when copying or moving it, because those properties themselves are important to maintain legal defensibility.  

Eighth, check to see if your prospective solution can execute forensically sound collection policies while providing defensible and comprehensive audit logs.  These audit trails show where data originally resided, what search terms were applied to collect it, and when copies were made.  Attaching unique digital signatures to files before and after they are collected proves that none of the actions performed altered the original content.

Ninth, your solution needs to provide rich and sophisticated search capabilities.  Are you able to search and identify terms and natural language concepts within files, as well as within emails and their attachments?  Besides being able to search on common metadata and simple text strings, are you able to perform sophisticated natural language-based searches that can differentiate between Will, the name, or will, the legal document or will, the auxiliary verb? Accuracy provides the smallest legally defensible set of data to be reviewed by the legal team – significantly reducing eDiscovery time and cost. 

Finally, be sure your solution is easy to deploy and maintain.  If you have to spend weeks or months getting a system working before it can even begin accessing, categorizing, and reporting on information, you’re at a huge disadvantage.  Ideally, look for a self-contained, out-of-the-box appliance combining hardware, software, and storage, that can provide results back to you within 24 hours.

Bringing eDiscovery in-house is a big step.  Many organizations find that in doing it, they’re able to save themselves hundreds of thousands of dollars, dramatically reduce the time taken to respond to legal requests, and better organize their own internal processes and data storage.  But finding the right solution is key.  An incomplete solution that only addresses part of your needs, and only responds to yesterday’s list of legal requirements, is bound to cause more headaches.  Take the time for thorough evaluation, and make your decision carefully.  You’ll be glad you did.

Ursula Talley is vice president of marketing for StoredIQ, a leading provider of enterprise-class Intelligent Information Management solutions that enable organizations to gain visibility and control over business-critical information in order to meet  compliance, governance, and legal discovery requirements.

05/05/2008

Too Many Vendors Or Not Enough Innovation?

idea_bulb One of our contacts in the PR world sent over some thoughts after reading our continuing discussion about why content management companies fail. His remarks might not be terribly surprising for those of you that live and breathe content management, but they warrant a re-visit.

He got me thinking about an often-overlooked characteristic of the content management sector: the sheer saturation of vendors and solutions.

As he put it, "I think, from even just a pure economic perspective, the No. 1 reason a content management company will go out of business is because there's not enough room for all of them."

And why is that? Is it because of our propensity to view any company that touches content or manages data as a content management vendor? Or is it a classic case of the vendors' desires to be all things to all people? It's really a combination of both. It's just too easy to pass up a sales opportunity for companies that he says are "just trying to stay afloat."

That brings up the notion of innovation. If content management companies are just keeping their heads up above water, how can they think freely about what the next customer needs? And throw in the fact that the space has several publicly traded pure-plays along with what he described as the big dogs (Microsoft, IBM, EMC) and you have a sector on a quest for real differentiation.

The publicist to the CM stars also mentioned how tough it is to predict a long-term view of the industry, citing things like open source, SharePoint, and consolidation as potential speed bumps to growth and innovation. Open source has to be the one that looms the largest. As Alfresco's co-founder told me this week, "Open source is the only distribution model that can compete with Microsoft's distribution model."

Perhaps some of the CM vendors should take a page from the less-entrenched software companies building the knowledge worker apps of tomorrow. It's not just R&D tunnel vision and loads of cash that allow companies like Alfresco, Jive, and MindTouch to do what they do. It has more to do with taking a fresh look at your market and how you need to serve your customers. You see, Jen in Finance doesn't want another big repository that she has to search. She doesn't want to cut and paste content from different applications. She wants to mashup up her own content and she wants it to live and breathe in her own workspace.

I liked the way Jive's Sam Lawrence attacked the innovation thread earlier this week. He sent me his take on how enterprise software's heavyweights could eventually be overtaken by social software's up-and-comers.

This has obviously been debated ad nauseam, but the perfect storm of open source, cloud computing, and Web 2.0 certainly makes for interesting speculation.

The disruption he mentions already is being felt by CM vendors everywhere. When will it drive the innovation needed?

04/18/2008

MindTouch Puts The Enterprise In 2.0

mindtouch_pic It's not often you hear terms like application integration and IT governance from companies building their businesses on Web 2.0 underpinnings such as blogs, wikis, and RSS. So I was somewhat surprised to be smacked in the face with just that from Aaron Fulkerson, the tech-talking co-founder and CEO of MindTouch, a company that wants to be the "tissue" that helps enterprises connect all those disparate systems.

I spoke with Fulkerson about MindTouch's platform (Deki Wiki) and how it's managing to penetrate the hallowed firewalls of corporate America, making friends with both IT and business users along the way.

My first thought was why isn't everybody doing this stuff? For starters, it's because creating scalable Web architectures isn't for the faint of heart. Fulkerson says the founders' backgrounds in distributed systems helps it deliver on the promise of easy-to-use interfaces and IT-friendly integration.

And it appears their sweat is paying off. According to him, Deki Wiki downloads on Sourceforge.net number more than 3,000 a day; something he says plays a big part in driving the "mad adoption" rates. But don't discount MindTouch as a fluffy Web 2.0 open source play. Companies like FedEx (NYSE: FDX), Siemens, Gannett, and other Fortune 500 clients have adopted its platform to deliver mashups, tie together applications, and deploy new collaborative capabilities across broad user bases.

So how is MindTouch making friends with both business and IT? For IT, the pitch is simple; make their lives easier by empowering them to add governance not just over the wiki, but over all of their applications. In that sense, Deki Wiki, says Fulkerson, becomes not only an integration layer but a common user interface across different applications. The heavy emphasis on integration is a calculated move by MindTouch, one it knows will not only pique the interest of CTOs across the land, but put it head-to-head with middleware heavyweights such as BEA Systems and IBM (NYSE: IBM).

"We're working with a major life sciences organization with more than 700K Web pages. They were going with BEA, but instead chose Deki Wiki. They're now writing all their custom code on top of our platform," said Fulkerson. As far as Big Blue, Fulkerson is confident that MindTouch has some breathing room as it continues to build out its social enterprise platform.

"IBM has a proof of concept similar to what we're doing, but we think we're at least 2 years ahead of anybody else in the space," added Fulkerson.

The other side of the social enterprise equation involves the user experience. I asked Fulkerson how MindTouch manages to appease business users.

"We're allowing customers to add this 2.0 social layer to existing enterprise applications. That adds a tremendous amount of value to the organization because users can interact with applications much easier through common interfaces and processes," he said.

Fulkerson compared its Web-friendly approach to integrating applications and mashups to more common ways Web users access services like Flickr and YouTube.

"Our architecture is made up of heterogeneous Web services with a PHP presentation layer," he explained. What Fulkerson describes is a theme I'm seeing related to how Web strategies are shifting these days. Service-oriented architecture is moving to Web-oriented architecture and SOAP and other Web protocols are being supplanted by the fast-appearing REST approach.

MindTouch's savvy in both of those areas, Web-oriented architecture and REST, enable it to help enterprise clients see external systems and internal data stores like you or I view our images stored on Flickr.

"The problem we're solving goes way past a wiki," said Fulkerson.

I couldn't have said it better myself.

Cross-posted on InformationWeek's Content Management Blog.

09/12/2007

Are Microsoft and IBM Your Future Social Media Vendors?

2008 will no doubt be a telling year in the corporate social media and Web 2.0 space. And if this CIO Insight story is any indication, the race will again pit David v. Goliath. But what's different this time around? Will the Web 2.0 shakeout be any different than all the other enterprise software battles?

What happens in 2008?

Here's some thoughts:

  • The incumbent enterprise software vendors have the edge in total dollars spent in 2008 as they give away what Web 2.0 functionality they have.
  • Pure-play social media and Web 2.0 vendors get out of the gate faster because their platforms are easier to stitch together -- the gap shortens in late 2008 as acquisitions are made.
  • Bigger vendors will provide the underlying architecture and deep integration to existing apps.
  • Enterprises will learn that mixing and matching Web 2.0 technologies with existing apps provides real value - advantage upstarts.
  • Pure-play social media vendors will quickly evolve their alliance strategies -- the lines of coexistence or competition will be blurred.
  • Enterprise software vendors will go wide while smaller vendors go deep. In other words, the small guys will do one or two things really well and the big boys will do a lot of stuff kind of well.
  • Vertical expertise will take precedence very soon. Advantage: enterprise software vendors.
  • Bigger vendors will sneak web 2.0 inside the enterprise. You'll get the content repository from IBM -- and it'll include publishing and subscription capabilities, AKA blog and RSS.
  • Pure-plays will rely more heavily on 3rd-party services..similar to the early enterprise portal days and all those clunky content gadgets.


But don't count out the current crop of social media upstarts so fast, though. They can still can put their best enterprise foot forward when they have to. Below is Awareness Networks' (formerly iUpload) passage marketing to the deer-in-the-headlight IT decision-maker.

..if a corporation deploys separate tools for each form of social media (e.g., blogs, wikis, discussion groups, etc.) they will create disparate islands of information that later will have to be somehow integrated. A common approach to all forms of social media allows an organization to employ the most appropriate form of social media for each business need with the assurance of knowing that the content is re-purposable to any other form. In this mode, a user can generate content in one participation style (e.g., a blog) that later appears in another participation style (e.g., a wiki or a discussion group) . This maximizes the value of the user-generated content and avoids any silos of information.


What else do you see in the coming months?

06/21/2007

Mashup Vendor Kapow Technologies Pitches ECM Value-Add

It's interesting to see the Mashup vendors continue to develop their business strategy, nipping at the heels of enterprise customers like a cute puppy that just won't go away. I saw Kapow Technologies' release a while back and couldn't help but notice their shoutout to ECM customers. 

--------------------------------------------------------------

Content Migration Edition ::

This edition eliminates the traditional, expensive, cut-and-paste approach to migration of content between or into enterprise content management (ECM) systems, automating the process and significantly reducing the need for human intervention. Using the Kapow Mashup Server, source content can be quickly and easily collected and converted to the appropriate format that maps to the relevant target schema or template, all in an automated fashion. This unique approach allows any web-based content to be rapidly incorporated into a content management data store, greatly extending the reach and interoperability of an ECM solution.
----------------------------------------------------------------------
Now I'm no expert when it comes to the mechanics of content integration (or migration) but you have to think Kapow can garner a few looks without trying too hard. 

Maybe reaching the oft resource-constrained ECM customers will finally help bring mashups to the business set.

04/12/2007

Did Salesforce.com Find Its Next Killer App?

By now you've probably heard that Salesforce.com scooped up Koral Technologies,the Web 2.0 upstart that barely had a chance to get out of beta and supplant compete with incumbent content and doc management vendors. The more I've thought about this acquisition, the more it makes sense. Honestly, I wasn't blown away by Koral when I tested it a while back, but when you plug its capabilities into a broader community, the service becomes much more intriguing. I think Koral gives Salesforce some stickiness it's sought for some time, especially when you factor in the ability to consume and manage unstructured information. All of a sudden Salesforce isn't just your father's CRM system. 

If Salesforce can Koral corral other business lines outside of sales, look out. You also have to think they'll do well against some of the mid-market content management vendors just by pitching a business case built on adoption.

Forget about ECM-lite, they're really becoming an on-demand ERP provider aren't they?

More coverage ::

Read/Write

TechCrunch

John Newton

Red Herring

CMS Watch

BPM Today

03/16/2007

Microsoft, The ECM Wolf In Sheep's Clothing

 I caught wind of this Microsoft landing page (Office Online) via one of Forrester's blogs written by Kyle McNabb.

I'm reading the first passage and I'm thinking this is good. I'll have access to my big unwieldy ECM islands with a warm and fuzzy Sharepoint interface configured just for my department.

"..existing FileNet customers can now take advantage of the ease of use, familiar interface, and favorable price points of Office SharePoint Server 2007 to extend the benefits of ECM to every employee in their organization.."
                                                                                          

But wait, keep reading and boom! The software wolf in sheep's clothing appears and pitches to replace your FileNET infrastructure with a discounted version of SharePoint.

"Until June 30th, 2007, Microsoft is running a promotion to offer a 25 percent discount off the regular price of Office SharePoint Server 2007 and CALs with purchase of three-year Software Assurance (SA) to FileNet customers that migrate their FileNet ECM solution to Microsoft's ECM solution."

I won't beat the dead horse when it comes to Redmond versus the other ECM vendors. Kyle describes at least one of Microsoft's characterizations well enough.

"Being good at managing business-content - project documents created in Word, financial plans created in Excel, sales presentations created in PowerPoint - doesn't automatically translate into being good in high volume transactional-content processes such as mortgage origination; new account opening; claims processing; case management; or underwriting."

Fair enough, although I'm sure there's some Microsoft solution providers who'd beg to differ. Kyle backed off a bit to close.

"To their credit, Microsoft's aligned themselves with a few vendors that understand these high volume transactional-content processes including Hyland Software, KnowledgeLake, Kofax, Captaris, and Tecmasters."

That's a respectable set of vendors but certainly not household enterprise software names. In any case, the wars between SharePoint and the incumbent ECM'ers is good for everyone..breeds competitiveness.  

03/06/2007

An ECM Company to Watch | CYA Technologies

 

One of the best things about The ECM Blog is hearing firsthand how software companies are reshaping tomorrow's enterprise. If I was actually a journalist by day, I might even break a story or two.(Sigh)

You know what I mean if you saw CYA Technologies' big IBM/FileNET announcement a few weeks ago.

I had a call with CEO Wayne Crandall and Mike Fernandes, who heads up the product group, and got a lot smarter on how they've built out their SmartRecovery Suite.

In a nutshell, the Connecticut-based company, who has relationships with most ECM companies, makes software that smartly monitors big ECM repositories and makes sure your content (documents, records,folders) can be restored to its original state.

But here's the kicker. CYA's SmartRecovery for FileNET insures all the metadata associated with that content is also restored. CYA describes it as "object-level integrity."

In case you missed their press release, here's what you IBM |FileNET folks should forward to your CTO or FileNET integrator.

  1. Live Capture: CYA SmartRecovery captures changes in the object store in as little as every 15 minutes without any application or system down time.

  2. Preservation: Using IntelliCapture™ technology, CYA SmartRecovery checks to ensure integrity between content and its metadata, and proactively flags inconsistencies.

  3. Recoverability: CYA SmartRecovery recovers objects back to their last “original” state within FileNet P8's object store without any downtime.

  4. Reduction of Data Loss Window: CYA SmartRecovery supports disaster recovery solutions such as IBM Tivoli Storage Manager, EMC NetWorker and Symantec Veritas NetBackup.

Lastly, the way CYA and their interactive agency handled their blogger outreach was classy. As someone who provides similar social media services to clients, it was refreshing to see a group that did their homework and was ready to engage without wasting anybody's time.

02/07/2007

FAST Times In San Diego

We arrived around noon in San Diego today for the FASTforward conference. I'm posting from the media room with a bunch of fellow media attendees bloggers and sitting close by is Tom Mandel of ConnectBeam. If you're not familiar with ConnectBeam, read Jerry Bowles recent post. 

The conference looks to get off to a good start with Ray Lane and FAST CEO John M. Lervik kicking off the key notes in about a half hour. And as you'd expect FAST is gearing up the press push. We'll see what else they announce, but so far they've already made some waves in the internet ad market. Here's a post I did a few days ago.

I'll be posting for the next few days so stay tuned...hasta from SD. 

Media Room

Seaside Village

 

San Diego Marriott

Cross-posted on WOW Feed::Tracking New Media and Technology

01/31/2007

Enterprise 2.0 Adoption..Continued

Since adoption is such a hot ECM topic, I wanted to point to discussion over on the FASTforward blog. Another blogger challenged some of us a few days ago to contribute tips for driving enterprise 2.0 (e2.0) adoption. Clearly, ECM constitutes a big part of what's shaping e2.0. I think that's why you'll find much of what's been discussed can easily be applied to ECM environments....my take's below.

Join the discussion here, there, or send me a trackback.

____________________________________________________

The thing I've learned the most from my own adoption is that your e2.0 road is paved (or under construction) with all sorts of good intentions. You just have to dive in. Have you tried to explain how you learned to use social bookmarking? Or how you use RSS?

There's an undeniable simplicity to a lot of this enterprise 2.0 stuff. A lot of it boils down to exposure and a commitment to learn.

Think about why you became an expert on information management or blogging. Was it your quest for knowledge? Was it because your a tinkerer? Or was it your personal goal to make a comeback after failing at so many futile KM projects? Point is, our motivations for recognizing the importance and need for enterprise 2.0 are many and diverse. So taking a crack at what drives e2.0 is a shotgun blast at best

Most of what I've seen and heard throughout the discussions deals with the traditional enterprise battles we fight everyday. Business case, ROI, technology alignment with business strategy..all relevant but very tired and beaten down. As the beat down continues, I think you'll see larger forces start to supplant the more traditional triggers that drive corporate adoption.

Larger force #1 - The New Media Breakdown

What I'm seeing is what I'd call a "new media nervous breakdown". Clients are being pressured by their customers, their next door neighbor, or Joe in marketing to come into the fold. That fold is the internet. And like it or not, putting the web to work for business involves a lot of what we're classifying as enterprise and web 2.0. It's no coincidence we recommend so many Web 2.0 approaches to leveraging the web -- often they're the easiest way to take that first plunge.

Larger force #2 - Big software companies

Like it or not the Googles and Microsofts will drive a lot of the enterprise adoption. We've already seen the Google effect on everything from search to web-based email and collaboration. You can only ignore the "Docs & Spreadsheets" link in your GMail for so long. Show me someone that's used Google Docs a few times and I'll show you someone ready to carry the e2.0 torch. RSS adoption soon will also take a huge leap when users see it baked into every nook and cranny in Vista.

An as far as tips go, mine are:

  1. Be an educator. People want to learn. As they learn about what's changing on the web, they'll naturally seek out a comfortable starting point.
  2. Paint a picture and tell a story. Most folks have used Microsoft Word. Show them how publishing to a blog is akin to creating Word docs.
  3. Start small and build value incrementally. We're all obsessed with speed, but doing it right the first time holds more water. There's no stopwatch on you.
  4. Be painfully clear about the reason you've decided to adopt a certain approach.
    HINT: "Better collaboration" isn't enough. If you can't describe it in simple business terms, you're wasting your time.
  5. Let go and break stuff. Assuming we've done our job, users shouldn't be able to mess things up under usual circumstances. Once people figure out they can back out of something and its integrity can easily be restored, adoption increases.
  6. Show how enterprise 1.0 and 2.0 coexist. We could talk about this one for days. 
    If you show users how their workflow can peacefully live right beside the new gadget on the block, anxiety diminishes and the exploration begins.
  7. Don't discuss or describe capabilities in vendor terms. If you're telling users the value of what they're doing lies in "private labeling a b2b MySpace that leverages user-generated content to build community" they'll probably label you a dotcommer and spew bubble 2.0 connotations.



Originally posted on the FASTforward blog.

01/16/2007

Half a Billion Up for Grabs in Document Collaboration and Nobody Wants It?

I ran across this ebizQ story (nice headline) on document collaboration and wanted to throw it out to the group. It looks like ebizQ references this Butler Group report.

"Butler Group estimates the size of the global Document Collaboration segment of the ECM market to be US$586 million in 2007."


OK, big need, lots of incumbent providers. So why does document collaboration suck? Are the enterprise vendors inept at pitching collaboration? Have users given up on the big software vendors for lack of integration and usability? Has everyone just developed a personal collaboration strategy using IM, email, and web 2.0 stuff until someone gets it right?

And specifically:

  • What's everyone using these days for collaboration?
  • Do the collaborative capabilities within your ECM platform satisfy your needs?
  • What 3rd party collaboration tools have you plugged in?
    (BaseCamp, Zoho, Groove, Google Docs|JotSpot,cyn.in)

I'm curious.

01/11/2007

Vorsite :: Helping The Big Boys Play Nicely Together

Anyone that can bring together the FileNET (IBM) and Microsoft camps has my vote.

Dan Hoff at Vorsite sent me news yesterday of their 2007 roadmap for FileNET and Microsoft. (.Net connectors)

If you're not familiar with Vorsite, they make pre-built connectors to integrate software applications. And as of late, they've built a solid reputation around their Enterprise Integration Toolkit, designed to make SharePoint and ECM systems work together. They remind me of a company we worked with when I partnered with BEA back in the late 90's, Compoze Software. Could a similar fate be in store for Vorsite? I could see EMC|documentum snapping them up to strengthen their integration story, but I doubt IBM (FileNET) would be interested because of WebSphere, the incumbent.

 And as you might expect they're putting some development and integration horsepower behind Microsoft's Enterprise Search platform. Improving how enterprise search is integrated with back-end ECM repositories and front-end processes is red hot right now. I think most enterprises have experienced the "Google effect" by now. Fruitless intranet searches have short attention spans these days. But it's REAL early in the enterprise search market.

The other thing I'd like to know is what plans (if any) they have for Groove? It seems like Groove would be a logical extension to extend SharePoint for ad hoc collaboration.The biggest downside of Groove is its IT footprint. Not just app size, but the training and install process.

Anyway, keep your eye out for Vorsite's stuff. According to the release, their Microsoft Search connectors are targeted for Q1 and the FileNET Content Connectors arrive in early Q2.

And lastly ( I couldn't resist). Where's the blog? You have the content, so why not start talking to your customers in real-time? Blog about upcoming releases.Tease us with previews and screencasts. Or just tell us how your product development team plans to keep innovating. There's audience for that stuff. ;)

I can tell you from my referrer logs (on the ECM Blog) alone, there's tons of folks out there looking for SharePoint and ECM expertise. Hell, just look at the Ads on my site. About every other day it's taken over by SharePoint/ECM ads. ;)

And this goes out to everyone. If you have some news, tell me why we should care. Pitch me, pitch everyone.

01/10/2007

Burton Group Coins Enterprise Attention Management (EAM)

Helping companies manage information is big business. Which means every consultancy, especially the big ones, is jockeying to be seen as the thought leader. And I guess with that thought leadership comes the enviable task of inventing new acronyms. Enter Enterprise Attention Management (EAM).

First thing I thought of was Enterprise Attention Deficit Disorder (EADD). Now that, I thought, would be dead-on. Between my 150 or so RSS feeds, Skype, Groove, Google Groups, Yahoo Groups, and others, discerning between what's valuable and what's noise is tough.

The man behind EAM, Burton Group VP Craig Roth,explains his method to all this information madness. 

"EAM is a method for improving the effectiveness of an enterprise's information workers by providing culture, processes, and tools to gain control over the messages sent, received, and discovered by its information workers."

And it's encouraging to see someone making an argument for some of the social media (web2.0) and collaborative technologies I'm so fond of. His "attentional technologies" category is rife with Web 2.0 technologies -- RSS, Atom, social networking -- they're all there.

The other point about getting us to use the capabilities that exist within our toolsets is a good one. Admit it, how many of you actually set your IM presence indicator to busy?

You can go down the application line -- Microsoft Word, Instant Messaging, Blogs -- there's always plenty of features we haven't turned on. Look at Wordpress for instance. Do you think you could ever keep up with all the plug-ins that could make your life so much easier? If I didn't have Akismet on WOW Feed I'd go nuts trying to manage the influx of spam.

And who knows, if Roth's techno term sticks, maybe all the IT folks can add another line to their resume. I can see it now.

All that support for desktop software, PBX, and Blackberry syncing becomes: "Enterprise Attention Management support for Fortune 500 company in financial services sector".

Love it.

01/08/2007

A Little Enterprise 2.0 Help From My Friends

Leading up to next month's big enterprise 2.0 (e2.0) conference, I thought I'd tap the collective wisdom of The ECM Blog community. You guys are in the trenches and have a first hand look at how the enterprise is being transformed by on-demand software, open source, social media, and web whatever dot "o".

So please take a moment and leave some comments or send me an email with your thoughts. Most likely I'll comment on your comments and post over at the Fastforward blog.

  • How should we define Enterprise 2.0?
  • What will an Enterprise 2.0 company look like? What will be its defining characteristics?
  • What things will be instrumental in driving the next-generation enterprise?
  • Are we starting to get the pieces in place for Enterprise 2.0 -- things like SOA, SaaS, web services, AJAX, open source?
  • What are the inhibitors? Culture? Technology? What else?
  • Who'll be the winners in the enterprise 2.0 race? Users? Software companies?


See you at Fastforward '07.

12/16/2006

Will ECM Be Ready for Enterprise 2.0?

Enterprise 2.0 (e2.0). Think about that description for a few seconds. What comes to to your mind? Hosted enterprise apps? AJAX? Open Source? Social media? If you're reading this, probably all of the above. But I'll argue that e2.0 is about way more than just technology and social computing. It's really about an attitude, or a way of doing business.

Every time I hear e2.0, I think of people. Preparing, planning, pitching, creating, whatever the hell it takes to get ready for the profound effects e2.0 will have on the way they'll do business in the not so distant future.

So it got me thinking. With such a growing number of Enterprise 2.0-ish developments, what will happen to our 'ol  friend enterprise content management (ECM)?

The above was a longer segue than I anticipated for telling you that I asked some of those questions over on the FASTforward blog.

I was asked to contribute some Enterprise 2.0 thoughts over the next few months leading up to the big Enterprise 2.0 conference in February. I hope you'll join in. You'll recognize all the other contributors -- they're a talented bunch.

10/19/2006

How Will Enterprise Blogging Take Hold?

Raj Bala at Kung Fu Apps has a good take on enterprise scenarios where blogging could flourish. His opinions come on the heels of Six Apart's upgrade to their Movable Type platform. And Richard MacManus has a good overview of MT at Read/Write Web.

And while tools like MT aren't typically a part of ECM RFPs,(yet) vendors have certainly realized the importance of the underlying technology (RSS) and interfaces that helped blogging spur the self-publishing model. I wonder when a Six Apart or Traction will be scooped up by somebody like IBM or HP? With a single swoop, an infrastructure provider could check off all those pesky blog/wiki/RSS requirements in that RFP. 

10/03/2006

Hear Google's Pitch at ECM West

 I noticed the folks at ECM  West have added Google's Seminar In a Box to an already impressive list of breakouts. It'll be interesting to see how Google pitches in an ECM context. There's no question they've helped bring search to the enterprise forefront, but what about the other pieces? 

One thing I'm sure we'll hear about is the roadmap for the Apps For Your Domain product. It has a decidedly ECM slant, just by having Google's Page Creator (pictured below). And with web content management (WCM) en vogue again, what's to stop Google from integrating their WCM back-end with other ECM toolsets?

And having used it to create a website in about 30 minutes, (I know, it shows) I can tell you it's compelling enough to consider for many a web project. Plug in a CSS resource, add some intranet widgets and you could be on your way.

What would you want to hear from Google?



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08/01/2006

Bringing Web 2.0 Into the Enterprise

Luis Sala expounds on a John Newton post about how Web 2.0 can drive ECM adoption.